Home > 1967 > Book "Glory Days" When Horsepower and Passion Ruled Detroit By: Jim Wangers
Alternative Views:	PART NUMBER: LIT-2078 ***Discontinued***

Description   Book " Glory Days " When Horsepower and Passion Ruled Detroit By: Jim Wangers The automobile industry is one of the most capital and marketing intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: Why brand management for cars is not the same as for other "branded" product, How to position a model for the best possible tie-in promotion-and how not to, and What it takes to establish and evolve a brand image. Glory Days is the All-American success story of the post war car industry, told against a background of tigers and monkees, Royal Pontiac and drag racing, corporate politics and personal allegiances, during an era when America car scene rumbled with V-8 power. Jim Wagner's gives an insiders view of the passion of the automobile, of learning and forgetting basics of car marketing, and what it will take in the future of the American auto industry to be the dominant force that it once was. Part Number: LIT-2078 Features Softcover 7 in. x 10 in. 348 pages 223 photos and illustrations (53 color) Other great products you might need 1970 Firebird Fisher Body Service Manual, Additional Supplement Pontiac Racer's And High Performance Handbook, By John Angeles and Pete McCarthy Vintage Hurst Shifters Book, A Complete Guide Volume 1 By Pete Serio ***Discontinued*** Firebird and Trans Am Book By Bill Holder and Phil Kunz, First Edition Our Price: $14.95 Add Our Price: $20.00 Add Our Price: $29.95 Add Add The Comlpete Book of Classic GM Muscle Pontiac Musclecar Performance Book, By Pete McCarthy Add Our Price: $34.95 Add

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